Strategic Focus for Success in European Project Proposals
What it takes to successfully participate in a European funding proposals is neither the same as writing a great application nor a reflection of the intellectual content of your organisation. It is a strategic exercise focused on the needs and ambitions of the organisation. Here are three keys to success:
Alignment with Organizational Needs
Every proposal should focus on the clear outcome your organisation will achieve. What does it need? For instance: Innovation? Process improvement? Sustainability? Skill development? What are your organisation’s specific challenges? The more precisely you can relate the project to your organisation’s goals, the more compelling your case will be.
Synergies with Partners
European projects are all about networking. The best proposals are built on strategic partnerships that bring together the most relevant actors from multiple sectors or countries, to create a synergy of strengths. Partner institutions (universities, NGOs or private companies) bring a diverse set of skills to the table, which makes the project more powerful and adds an extra dimension of impact. It’s also a way to create a bigger and scalable project. Good networks not only increase your chances of a funded project, but also open up the opportunity for long-term collaboration.
Understanding EU Priorities
Be sure to grasp what the European Union is trying to achieve. Every call for proposals is linked to a set of policy objectives of the EU. These could include the green transition, digitalisation or social inclusion, for instance. If you want to have a better chance of success, take the time to read the key priorities and build them into your proposal. These will give your proposal relevance and make it more attractive to the person judging it.
In short, to win support from European funding programmes, your project must fit into organisational objectives, you must find good partners, and you have to know what the EU’s strategic priorities are.
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